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Social media has become a serious content-consuming platform for everyone, for all types of content. Not just for personal and community connection, but it has become a highly relied platform for brand-user engagement, whether it is B2C or B2B. No doubt, this has led the businesses to divulge into the social realm where they are…
If you want to sustain for long in your niche with profitability, then you must learn to adapt to changes in this competitive world. Ask how you can do it efficiently. One of the key factors to stay updated with the ongoing market trends and developments is keeping a close eye on your leading competitors….
Do you know that compared to sharing text and links, people tend to share videos more, in fact a staggering 1200% more than the text and site links? Well, you might have heard of that before, or might not. But this one statistic is something that will definitely incite you to include video production and…
As a digital marketing expert or even as a website owner attentive to their website ranking on SERPs, do you keep track of where your site is ranking for organic results? Is it daily, weekly, or monthly? Do you use a tool for that or go about it manually? If your answer is the latter…
When you are starting out with Search Engine Optimization (SEO), or when you want to up your game, having the right collection of SEO tools could prove to be a game-changer for you. So, here we are, with a compiled list of best and 100% free top 15 SEO tools that every online marketer must…
What do you think is the most important ranking factor for Google and other search engines? Well there are many. In fact, over 200. But what most would say is – link building. Yes, link building is one of the most important and effective Search Engine Optimization (SEO) strategies that maters the most as a…
What is a Meta description tag? A Meta description is an HTML tag that, like the Meta title, provides a very brief summary of a page for the benefit of search engines and users.The primary purpose of a Meta description is to let users know what the page is about and encourage them to click…
Introduction In the past, on-page SEO techniques would include optimizing each web page of a site for a single keyword. Copywriters and marketers would create webpages for all possible variations of the primary keyword. However, as Google’s natural language processing gets smarter, single-keyword optimization becomes less effective and outdated. With every update, Google has become…
Topics Covered · An Introduction to SEO reporting · Why are regular and timely SEO reports important? · Top SEO reporting tools (Free and Paid) · How to create an impactful SEO report? · How to choose the best reporting Tools? · Wrap Up An introduction to SEO reporting Creating impactful and focused SEO reports…
Meta tags are snippets that describe the content of a web page. They don’t appear on the page itself but appear in the source code.They are commonly used to define page descriptions, keywords, document authors, modified documents, and other metadata. Meta tags have a significant impact on on-page optimization; however, some of them are more…