Importance of SEO for Businesses
Utilization of SEO is increasing every year. The migration of traditional businesses to digital transformation accelerated the importance of SEO.
Introduction to SEO (Search Engine Optimization)
Search engine optimization (SEO) involves strategies that improve your website’s ranking in organic search results.
Google Launches Its AI Model ”Gemini” – A Competitor for OpenAI’s GPT-4
Recently, Google launched its own powerful AI model, “Gemini,” ready to challenge OpenAI’s GPT-4. With advanced capabilities for processing text, images, and even sound, Gemini promises to revolutionize how we interact with technology. As per Google, it is built to be used for advanced planning, reasoning, and understanding. Moreover, it is multimodal, which means it…
Maximizing Conversions: Optimizing Your Email Marketing Campaigns
A brief history of email marketing Email is celebrating its 46th birthday this year since its origin in 1978, when the very first mass email campaign was sent to about 400 recipients, promoting Digital Equipment Corp., and nonetheless, it has been an incredible journey. Since 1978, there have been a lot of changes in the…
8 Signs It’s Time for a Website Redesign
Your website is often the first impression potential customers have of your business. It’s where they go to learn more about your products or services, and it’s where they make the decision to buy from you or not. But what happens when your website is outdated, slow, or does not meet your business goals? It…
Creating a Content Marketing Strategy That Works: Best Practices for Maximum Impact
Content is an indispensable part of an online marketing strategy. Everything you want to convey to your audience is conveyed through written and visual content. To nurture long-lasting relationships with your targeted audience, your content should be of high quality, appealing, and valuable to the targeted audience. With the increasing significance of content in the…
Google Revises “Video Mode” Guidelines, Highlighting the Video’s Central Role on the Webpage
Here is some big news for webmasters and content creators. Google has recently revised its “Video mode” guidelines, focusing more on the central role videos play on web pages. It means optimizing your videos for search engines is now more important than ever. This update from Google is sure to impact how websites present information…
Google Officially Retires the Mobile Usability Report, Mobile-Friendly Test Tool, and Mobile-Friendly Test API
Google’s mobile usability tools are no longer available as recently Google has dropped the Google Search Console Mobile Usability report, the Mobile-Friendly Test tool, and the Mobile-Friendly Test API. On December 4, 2023, Google officially retired the Mobile Usability report, Mobile-Friendly Test tool, and Mobile-Friendly Test API. These tools were used to help website owners…
Google has Expanded Organization Mark-up: What do you need to know?
Highlights Google has replaced the current logo report in the Search Console and validations in the Rich Results Test with more extensive organization validations. It also provides support for organization schema in addition to extracting additional administrative data. Understanding the update details Since 2013, Google has supported using the “logo” and “url” mark-ups to specify the…
The Evolution of Google SGE: What You Should Stay Updated On
What is SGE and how it works? Google is constantly engaged in enhancing the search experience to deliver what searcher seek from it. On May 10, 2023, Google unveiled a new feature on its search function, the Search Generative Experience (SGE). This new feature tends to improve the user’s experience by means of AI technology….