Author: Alekh Verma

Short for Marketing Technology, MarTech refers to the set of integrated tools and technologies used to carry out various marketing capabilities that encompasses creating, executing, optimizing and managing marketing plans across different channels. These automated tools and software applications improve how marketing efforts are undertaken. Leveraged by different industries, MarTech helps to better understand what…

As a digital marketing expert or even as a website owner attentive to their website ranking on SERPs, do you keep track of where your site is ranking for organic results? Is it daily, weekly, or monthly? Do you use a tool for that or go about it manually? If your answer is the latter…

When you are starting out with Search Engine Optimization (SEO), or when you want to up your game, having the right collection of SEO tools could prove to be a game-changer for you. So, here we are, with a compiled list of best and 100% free top 15 SEO tools that every online marketer must…

What do you think is the most important ranking factor for Google and other search engines? Well there are many. In fact, over 200. But what most would say is – link building. Yes, link building is one of the most important and effective Search Engine Optimization (SEO) strategies that maters the most as a…

What is a Meta description tag? A Meta description is an HTML tag that, like the Meta title, provides a very brief summary of a page for the benefit of search engines and users.The primary purpose of a Meta description is to let users know what the page is about and encourage them to click…

Introduction In the past, on-page SEO techniques would include optimizing each web page of a site for a single keyword. Copywriters and marketers would create webpages for all possible variations of the primary keyword. However, as Google’s natural language processing gets smarter, single-keyword optimization becomes less effective and outdated. With every update, Google has become…

Topics Covered ·         An Introduction to SEO reporting ·        Why are regular and timely SEO reports important? ·        Top SEO reporting tools (Free and Paid) ·        How to create an impactful SEO report? ·        How to choose the best reporting Tools? ·         Wrap Up An introduction to SEO reporting Creating impactful and focused SEO reports…