Author: Alekh Verma

Strong social media presence can take your brand to the next level. With billions of people using social media platforms every day, social media platforms are offering unparalleled opportunities for businesses to reach and engage with a wider audience. Businesses all across the globe are leaving no stone unturned to use social media in innovative…

Instagram has become almost a significant part of the daily lives of the people around the world. From our achievements to little joys, we share lots of things in the form of photos, reels and videos on Instagram and we don’t want to lose access to it. Even after using Instagram ten times in a…

Instagram has become an important part of the daily lives of people around the world. It has evolved into a platform where people and businesses share creative and multimedia rich content. However, the native Instagram app does not provide direct options to download videos. In this article, we will share the alternative ways to download…

Google’s ranking method is a mystery for everyone. It has roughly two hundred ranking factors out of which many are just assumed by the experts in the industry. However, backlinks have always been key considerations in ranking a website. Though, the way backlinks are considered by Google’s algorithm for ranking has gone through significant changes…

Introduction to redirects in SEO Redirecting is when a URL points to a new destination. They indicate search engines and browsers about a URL and where to find the web page. It involves code implemented to a specific URL or a group of URLs, so that the user (or search engine) is sent to a…

E-commerce platforms are currently providing huge scope for growth to both small and large businesses. Stats reveal that retail e-commerce sales has amounted to approximately 5.2 trillion U.S. dollars worldwide in 2021. It has been forecasted to grow by 56 percent over the next years, reaching about 8.1 trillion dollars (about $25,000 per person in…

Marketing agencies can be invaluable partners for businesses looking to grow and expand themselves. Hiring a marketing agency near you give you access to a team of experienced professionals with a diverse range of skills and expertise to provide marketing solutions based on business needs and goals. They help businesses to boost their brand awareness,…

Introduction What is a website structure? Why is it essential to have a well-designed website structure? Different Types of Website Structures Hierarchical website structure (Tree Model) Linear website structure (Sequential model) Webbed website structure (AKA network model) Database website structure Why Hierarchical structure is considered best from the point of view of SEO? What are…

Topics Covered A Brief History of Google Search Console The Google Console was launched on May 20, 2015, and was later replaced by the Google Webmaster. Google announced the release of a new search console version in January 2018. Google removed the old search console reports in September 2019, and consequently, all the homepages and…

Short for Marketing Technology, MarTech refers to the set of integrated tools and technologies used to carry out various marketing capabilities that encompasses creating, executing, optimizing and managing marketing plans across different channels. These automated tools and software applications improve how marketing efforts are undertaken. Leveraged by different industries, MarTech helps to better understand what…