Creating Blog Structure for SEO
Table of Contents
Blogs are crucial elements in a content strategy as they help to engage potential audience with value-driven information. This content type has been playing a vital role in boosting website visibility, increasing organic traffic, and build its authority.
There are trillions of blogs floating online, seeking attention from worldwide users. However, a few of them are able to develop interests to read among potential users. And one of the top reasons is their SEO-friendly blog structure.
In this guide, we will talk about creating a blog structure that users love to adapt. You will get to know what elements you should consider while building one and critical tips to follow for this process.
Let’s get started:
What is a blog structure?
While creating a blog post and optimizing it for better results, you should first lay a strong foundation on which the content will be distributed. Unstructured content can lead to complexities for users to understand what you want to convey and how it will help the users.
A blog structure is the foundation of the blog on which the content is distributed in sections. It helps in planning the content to be included in a blog post.
Creating an SEO-friendly blog structure can help in:
- Developing an accurate base for the post on which content can be placed more flexibly.
- Optimizing the readability for the users to boost SEO results, driving more engagement on the posts.
- Building credibility and authority of your website through high-quality content for both readers and potential clients.
Moreover, when you structure a blog post you will automatically make way for seamless traction from search engine crawlers. The structure gives signals to the crawlers about how the content is distributed while attaining their focus on the key contexts.
Crucial Elements of a Blog Structure for SEO
To structure a blog post for SEO, you need to consider four crucial elements that act as building blocks for the content. They are:
1. The Title
Title is the first most important thing in a blog post that tells about the topic and context on which the content will be written. A blog post title should be engaging as well as precise for the users to catch what it tells about.
Depending on the type of blog post, you can curate an SEO-friendly blog title. To do so, you can use a primary keyword for better reach and attract users on it. For instance, if you are writing on various dog foods available for pet lovers then you can craft the title like ‘Top dog foods you must try for your canine’ or ‘Must-have Dog Foods Available for Your Paw Friend’.
Just remember that going too creative might make titles complex to understand for generic readers. You should aim to cover most of your potential audience with your content.
2. The Introduction
Introduction in a blog post is the beginning part where users get a glimpse of what aspects are included in the content. This part should be able to convey a clear idea about the post so that readers can find your content worth reading further.
The introduction of your blog post should address:
- Main topics and sub-topics covered
- Relevancy of the topic and its content
- Stats related to the significance of the blog
Providing a table of content will also help readers to navigate the content throughout the blog post. Also, make sure to use primary keywords in the introduction as it makes your blog SEO-friendly.
3. The Body
The body is the main part of your blog structure that has all the information you mentioned in table of content and introduction. Every topic and sub-topic are elaborated with the right information, mentioning the sections that need to be accessed by the readers.
For a smoother navigation, you can dissect information into short paragraphs or bullet points. The aim here is to keep the users engage with your blog structure, and not just make them skim your content quickly.
The best way to structure the body section in your blog post is to use chronological order of the information. For instant, what, why, which, when and where – the blog structure should answer the following contexts in a meaningful manner.
4. The Conclusion
The conclusion gives a summary of your blog post, highlighting all the major and crucial aspects that users will take with them at the end of it.
While creating a blog structure for SEO you should use call-to-action (CTA) to convert your readers into potential leads. This will help to fulfil the core purpose of making the content SEO-friendly as well as conversion oriented.
The conclusion shouldn’t be lengthy but having at most 2-3 paragraphs with some bullet points will do the work. Just make sure you add a CTA leading to your Contact Page or any other targeted page (services or about us).
Why is blog structure important for SEO?
Before we know how to create a blog structure for SEO, you should know why we need to do this. Here are several crucial reasons behind it:
1. SEO-friendly Blog Structure Enhances Readability
Structuring the blog for SEO helps readers to understand the content meaningfully. From top to bottom, structured content can make them visit your page again and even share them if they find it easy to understand.
2. SEO-friendly Blog Structure Increases Search Visibility
Great content not only enhances readability but also becomes search-friendly. Structuring the blog post helps to include every crucial section, making it easy for search engines to crawl the content. Crawled content becomes search friendly, making more people to visit the website when found on top rankings.
3. SEO-friendly Blog Structure Enables Credibility
A perfect blog structure for SEO helps a website to establish complete authority and credibility over its content. From mentioning stats to providing references to other pages, everything is crawled by search engines. And this results in complete authority over the content published with structured outline.
4. Saves Time
Another most crucial reasons for structuring blog post for SEO is the benefit of saving great time. Writing content for blogs will become easy and less-time consuming as you will know what aspects will be included.
Now that you know the most important reasons to structure blogs for SEO, it’s time to figure out the crucial tips to follow.
Tips to create an SEO-friendly blog structure
There are several factors included in structuring the blogs for SEO as you need to make sure that the content has everything to capture attention from users as well as search engines.
Let start with the tips:
1. Create Structure According to Keywords
SEO and content seem to be incomplete without the addition of keywords. They play a major role in every aspect – whether to make the pages search friendly or structure the blog posts. Integrating keywords while creating blog posts for SEO helps search engine to know the context behind the page.
Moreover, when your content is indexed by Google or any other search engine then its chances of appearing in SERPs become high. The trick is to pick the long-tail keywords that matches the topics covered in the blog posts.
The best way to find the relevant keywords for structuring your blog for SEO is to conduct research around the terms that can relate to your content. Once you get them in your list, structure the blog posts according to them, mentioning the keywords in titles, headings, body, introduction, and even in the conclusion.
2. Create Catchy Headlines
The structure of your blog posts shouldn’t be boring or outdated. Generic content can affect your potential audience’s interests, and might not able to engage them. And hence, you should craft the headlines of the blog posts with sheer creativity.
Headlines are the first thing that readers first see when they visit a blog post. It should encourage them to read further and understand the outline included in it. You can see headlines as titles, headings and sub-headings.
One great tip to craft these crucial aspects is to include long-tail keywords with catchy phrases. For instance, if you create a blog post on the keyword ‘trending shoes for youngsters’ then you can craft the title as ‘Top trending shoes for today’s youth’ or ‘Must-buy trending shows for youngsters to look cool!’.
3. Ease the Structure with ‘Table of Contents’
Table contents offer the most flexible way for users to skim the complete blog post. They get to know what’s covered in the content with an ease to navigate to particular section.
As users only take a few seconds to decide whether to continue reading the blog or not, a precise and all-inclusive table of contents can change their interest to stay. In addition, this crucial element enhances the readability score and engagement as well.
4. Use Paragraphs, Headings and Sub-headings
Structuring the blogs posts for SEO will help to dissect the content into headings and sub-headings. It will not only improve the readability of the content but also make search engines to crawl the information effectively.
Using headings act as a title for a particular section in a blog post. You just need to curate them precise while referring to the right information included. When users visit your post and take reference from headings, they proceed further to find the exact information.
Apart from headings and sub-headings, paragraphs also help to structure the blog posts in a useful and meaningful piece of content. Breaking information into short and precise paragraphs allow users to consume the content flexibly. And hence, it increases the overall readability score.
5. Don’t Forget CTAs
One of the key goals of creating SEO-friendly blog structure is to engage your potential audience and convert them into potential leads. To do so, CTAs will be your most important elements. However, don’t utilize them in between the content apart from including at the bottom of the blog post.
Including CTAs between the content or somewhere in the middle of the post can affect the performance of your blog. Using them at the bottom will take the readers to your targeted pages such as services or contact.
Once your readers completely consume the content in the blog these CTAs will take them to the lead-generation forms. And hence, you will experience a higher conversion rate for your blog strategy.
eSearch Logix’s Approach to SEO-friendly Blogging
Content distribution for SEO has its own significance, as you can’t able to beat your competitors if you don’t have it in your bucket list. This blog emphasizes on the top tips for structuring blogs for SEO – from knowing its importance to the know-hows, it got all covered for boosting your SEO efforts.
eSearch Logix follows the most holistic approach to craft blog strategy to boost traffic and engagement on websites. Our SEO experts have the right tools and expertise to meet your expectations with qualitative and consistent performance.
Our SEO experts provide complete support in:
- Planning and executing content strategy for in-house and 3rd party blogs
- In-depth and industry-oriented keyword research for diverse traffic range
- Content gap optimization of the existing blogs
- Content re-purposing to enhance the search visibility of existing blogs
- Blog calendar creation and execution to maintain consistency with posts
Apart from these activities, eSearch Logix will be responsible to track and share all the results with consistent reporting. Our reports will show analytical data and precise stats to help you analyze the progress.
To get started with our expertise and optimize your existing blog strategy, we are happy to provide complete support. Just come up with your SEO and content marketing goals, and we will craft as well implement the most profound strategies for your website.
