Digital Marketing

Still, in 2024 brands are between the horns of a dilemma-to retain or to acquire. New customer acquisition has become problematic and costly; at the same time, retention is not any less important than acquisition for achieving business success. According to Harvard Business School, customer retention rates that go up by only 5% will yield…

A Pay-Per-Click, or PPC campaign, has emerged as an effective medium through which businesses of all sizes can promptly and efficiently reach their targeted audience in today’s fast-paced world of digital advertising. However, just setting up ads and waiting for the clicks is certainly not enough to run a good PPC campaign. It requires strategic…

Establishing digital marketing campaigns and running them to reach your goals isn’t enough to stand a chance of success. You need to track and measure the results to determine your progress in the competition. This is where Key Performance Indications (KPIs) and Metrics play a major role. Digital marketing KPIs and metrics provide valuable insights…

Managing multiple social media at once is overwhelming. Using a calendar for social media can be your secret ingredient in streamlining efforts, raising your social media influence, and helping you know what to do at exactly the right time. Here is how it helps one outline strategy, schedule, and monitor performance. That is, by planning…

Content marketing remains to be part of most marketing strategies, and for a good reason. Be it a small local business or a global corporation, effective content is your ticket to digital success. As the digital world changes, so must your approach at content marketing. The companies that will prosper are the ones who adapt…

Today, effective B2B marketing is that kind of impetus needed to sustain growth in a business over the long term. Crafting a successful B2B marketing strategy is never a piece of cake, though: It requires intimate knowledge of the target audience, a tight focus on how leads are generated, and continuous improvement. The following provide…

The game has changed in marketing. And now, the customer holds the reins of their relationships with brands and not vice versa. For the most part, this is due to technology and a new batch of channels. Consumers now have more choices than ever for how, when, and where they interact with the brands they…

Tired of using technical jargon? An extremely effective Content Management System (CMS) can help you turn your ecommerce into a clean, professional platform. No headaches of coding again! Having an easy-to-use editor can be used to make and update your online store easily. CMS systems are perfect for small businesses since they free the creativity…

You’ve started a brand, established your proposition values, reaching out to potential audience, and doing everything to increase your brand awareness. But this won’t be sufficient. Increasing brand awareness means nurturing its value in the market. But how you can do this, what necessary steps you need to take to increase brand awareness, and why…