Digital Marketing

Search engines like Google analyze your website based on technical aspects and decide which pages or content to show in search results. But, do you know what helps them to decide this? The answer is – Robots.txt file. This file allows search engines to crawl and index landing pages that you want to show in…

With the advent of digital technologies, search engine optimization (SEO) also got advanced with the latest improvements. Year-by-year, day-by-day SEO techniques and guidelines are getting evolved. Marketers are always on the move to align their strategies with the latest SEO guidelines. One of the latest and most ethical inventions in the world of SEO is…

We have seen lots of SEO articles and blogs surfing on internet about on-page SEO, off-page SEO, technical SEO, content marketing, and a lot more. Deep diving into each topic can still have various contexts to discover. This guide will talk about the internal linking for SEO and best practices involved. These links are hyperlinks…

While keyword research and backlinks are SEO powerhouses, sometimes the secret to success lies in the details. Here we’re talking about meta titles and descriptions – those concise snippets that appear in search results. Often overlooked, they play a critical role in grabbing user attention and boosting your website’s ranking and traffic. This guide focuses…

TikTok, launched in 2016, took the short-form video concept and exploded it into a global phenomenon. It’s become a hub for hilarious content, but that’s just the tip of the iceberg. This platform boasts one of the fastest growth rates of any social media platform, making it a goldmine for brands that want to connect…

Nothing feels better than seeing your website on top of search results on Google, right! Interestingly, there are so many efforts required to push a website on top search positions. It includes taking appropriate measures to implement critical SEO practices, improve technicalities of website, doing certain tests, and yes, a bit of patience. In this…

Are you aware of what people are saying about your brand? Organic brand mentions about your brand on the internet can have a have a huge impact on brand reputation. If you have no idea what customers are saying about your business or the internet, or if you have missed social media interactions under the…

Duplicate content is hectic for anyone who wants to boost SEO efforts. And hence, a technical factor called URL canonicalization comes to tackle it. Simply put, canonical URLs make your primary content to be picked as original one by search engines like Google But it actually works, and why search engines will care about URL…

You’ve done an excellent job in creating compelling content, conducting keyword research, and embracing great performance on Search Engine Results Pages (SERPs) – that’s what a successful SEO result looks like. However, the SEO landscape is constantly evolving, and algorithm updates can sometimes send your rankings plummeting. While these updates can be disruptive, they are…

There are several factors that help a website reach top rankings on search engine result pages (SERPs). They include quality content distribution, keyword planning and execution, user experience, technical SEO checks, and many more. Among these factors, one of the most crucial one is backlinks. These links help to increase organic traffic by driving users…