Digital Marketing

TikTok, launched in 2016, took the short-form video concept and exploded it into a global phenomenon. It’s become a hub for hilarious content, but that’s just the tip of the iceberg. This platform boasts one of the fastest growth rates of any social media platform, making it a goldmine for brands that want to connect…

Nothing feels better than seeing your website on top of search results on Google, right! Interestingly, there are so many efforts required to push a website on top search positions. It includes taking appropriate measures to implement critical SEO practices, improve technicalities of website, doing certain tests, and yes, a bit of patience. In this…

Are you aware of what people are saying about your brand? Organic brand mentions about your brand on the internet can have a have a huge impact on brand reputation. If you have no idea what customers are saying about your business or the internet, or if you have missed social media interactions under the…

Duplicate content is hectic for anyone who wants to boost SEO efforts. And hence, a technical factor called URL canonicalization comes to tackle it. Simply put, canonical URLs make your primary content to be picked as original one by search engines like Google But it actually works, and why search engines will care about URL…

You’ve done an excellent job in creating compelling content, conducting keyword research, and embracing great performance on Search Engine Results Pages (SERPs) – that’s what a successful SEO result looks like. However, the SEO landscape is constantly evolving, and algorithm updates can sometimes send your rankings plummeting. While these updates can be disruptive, they are…

There are several factors that help a website reach top rankings on search engine result pages (SERPs). They include quality content distribution, keyword planning and execution, user experience, technical SEO checks, and many more. Among these factors, one of the most crucial one is backlinks. These links help to increase organic traffic by driving users…

YouTube presents a huge opportunity for marketers looking to connect with new audiences. So, it makes sense that you would want to ensure as much visibility there as possible. Companies across the globe are employing creative Youtube SEO strategies. They are eyeing to leveraging the largest video platform on the web. In this post, we’ll…

There is a huge potential for the content creators on Youtube, as the audience on this biggest video platform is growing.

Search Intent hit a query on search engines, they have a specific purpose in mind behind it. And then they enter some phrases to fulfil their purpose.

Bounce Rate reflects the percentage of visitors who leave a webpage without taking a desired action, such as clicking a link and filling out a form.