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E-commerce platforms are currently providing huge scope for growth to both small and large businesses. Stats reveal that retail e-commerce sales has amounted to approximately 5.2 trillion U.S. dollars worldwide in 2021. It has been forecasted to grow by 56 percent over the next years, reaching about 8.1 trillion dollars (about $25,000 per person in…
Marketing agencies can be invaluable partners for businesses looking to grow and expand themselves. Hiring a marketing agency near you give you access to a team of experienced professionals with a diverse range of skills and expertise to provide marketing solutions based on business needs and goals. They help businesses to boost their brand awareness,…
Introduction UX design and SEO are often witnessed as two entirely different disciplines. While UX design is focused on making a website useful for the users, SEO is primarily about taking all legitimate actions to make your website rank higher on Google and other prominent search engines. In this post, we will dig deeper to…
Introduction What is a website structure? Why is it essential to have a well-designed website structure? Different Types of Website Structures Hierarchical website structure (Tree Model) Linear website structure (Sequential model) Webbed website structure (AKA network model) Database website structure Why Hierarchical structure is considered best from the point of view of SEO? What are…
Topics Covered A Brief History of Google Search Console The Google Console was launched on May 20, 2015, and was later replaced by the Google Webmaster. Google announced the release of a new search console version in January 2018. Google removed the old search console reports in September 2019, and consequently, all the homepages and…
Short for Marketing Technology, MarTech refers to the set of integrated tools and technologies used to carry out various marketing capabilities that encompasses creating, executing, optimizing and managing marketing plans across different channels. These automated tools and software applications improve how marketing efforts are undertaken. Leveraged by different industries, MarTech helps to better understand what…
Social media has become a serious content-consuming platform for everyone, for all types of content. Not just for personal and community connection, but it has become a highly relied platform for brand-user engagement, whether it is B2C or B2B. No doubt, this has led the businesses to divulge into the social realm where they are…
If you want to sustain for long in your niche with profitability, then you must learn to adapt to changes in this competitive world. Ask how you can do it efficiently. One of the key factors to stay updated with the ongoing market trends and developments is keeping a close eye on your leading competitors….
With the evolution of digital marketing over the past 2 decades, one aspect that has become the core of all marketing planning and execution is – ‘Content’. Whether it’s about generating new leads, marking your presence amongst the target audience, growing brand value and authority in a niche, improving conversion rates, or growing your fan…
Do you know that compared to sharing text and links, people tend to share videos more, in fact a staggering 1200% more than the text and site links? Well, you might have heard of that before, or might not. But this one statistic is something that will definitely incite you to include video production and…