How Digital Marketing is Shaping Out in the Present Times? Some Significant Latest Statistics to Look Into to Redefine Your Marketing Strategy
Do you know that compared to sharing text and links, people tend to share videos more, in fact a staggering 1200% more than the text and site links? Well, you might have heard of that before, or might not. But this one statistic is something that will definitely incite you to include video production and sharing as a core strategy in your digital marketing approach.
Impact of Statistics for Your Digital Marketing Strategy
This is what a simple knowledge of your industry stats can do for you. Stats are not just numbers for you to see, bookmark and keep aside. But these are something that tells you the real picture of how your industry is progressing, what is evolving, what not, which approach you should take, what methodology is better for you, and how you can better plan your marketing and advertising campaigns.
Metrics and analysis are key aspects of any Search Engine Optimization (SEO) process implementation. It tells you whether you have been successful or not, and how much. However, you shouldn’t limit yourself to your metrics and data figures only. But an insight into industry figures will definitely help you make key and right decision.
So, without further ado, we are listing below some key Digital Marketing stats that will give you a better peek into this field of late.
Some Key Digital Marketing Statistics Globally
1. Most Effective Digital Marketing Techniques
For the most effective digital marketing strategy, Content Marketing and Marketing Automation are the leading methods as per respondents, with a share of 17.4 % for these both.
Next ones are:
2. In 2021, 97% of organization had a content marketing strategy in place, up from 77% in 2019 and 84% in 2020.
3. Which social media platform is most used by digital marketers?
As of 2021, 93% of marketers actively use Facebook for their marketing, outreach and branding needs.
The other shareholders include:
And another key study into the effect of social media platforms for marketers reveal that Facebook is the platform that provides with a Return On Invest (ROI) of 21%, with Instagram (18%), LinkedIn (14%), TikTok (12%), and YouTube (11%) following the suite.
India-Specific Digital Marketing Statistics Overview
- Which Online Platforms are Used by Businesses to Sell Online in India
2. Which industry has spent more on digital marketing in India in 2021?
3. What marketing channels have provided the best ROI to Indian industries in 2021:
4. What challenges marketing companies face moving towards digital transformation?
5. Format-wise or platform-specific investment done by different industries in India in 2021 in their digital advertising approach
6. What marketing channels digital marketers preferred?
7. What content marketing formats marketers used more in 2021?
8. Marketing spend value – from 2017 to 2021
9. Which industry leverages influence marketing the more?
10. How social media has impacted e-mail marketing segment?
11. Which social media platforms influencer marketers use (2021 case study)?
12. How AI and Chatbots are changing the landscape of digital marketing measures in India?
A 2021 survey lists down the follow percentage share of how AI and Chatbotsare being adopted by industries to improving their online marketing approach:
- Generating Qualified leads –21%
- Improve brand engagement by enhancing personalized experience – 21%
- Improve sales conversion on the ecommerce websites & apps – 21%
- To conduct research about consumer behavior and buying patterns – 13%
- To conduct product research so as to improve its configuration – 12%
- To enhance the customer service aspects, such as payment collection method, and more – 11%
- Other approaches –1%
13. What was the purpose of content marketing for digital marketers in India, 2021?
14. How digital marketers handle e-mail marketing campaigns in India, 2021?
Conclusion:
All the above mentioned staggering figures would have given you a detailed idea about how the digital marketers globally as well as India-specific are adopting their approach. What channels they prefer, what technologies they are adopting more, what measures are being followed, and so much more. These stats do give us an insight into how we can re-think and re-shape our digital marketing strategy.
