Search Results for: seo tools

Topics Covered ·         An Introduction to SEO reporting ·        Why are regular and timely SEO reports important? ·        Top SEO reporting tools (Free and Paid) ·        How to create an impactful SEO report? ·        How to choose the best reporting Tools? ·         Wrap Up An introduction to SEO reporting Creating impactful and focused SEO reports…

Meta tags are snippets that describe the content of a web page. They don’t appear on the page itself but appear in the source code.They are commonly used to define page descriptions, keywords, document authors, modified documents, and other metadata. Meta tags have a significant impact on on-page optimization; however, some of them are more…

“Title tags and Meta descriptions for a website are what a cover is for a book. It may give a user a reason to select your web page among millions of options to choose from”. What are Title Tags? The title tag is an HTML element used for summarizing the main data of a web…

Introduction Keywords are the foundation of a successful strategy. When you incorporate keywords in your on-page copy, it helps search engines to better index your website and rank it for a relevant search query. When you effectively implement your keyword research strategy, it helps your web pages to drive the targeted and high-quality traffic to…

Topics Covered A Brief History of Google Search Console The Google Console was launched on May 20, 2015, and was later replaced by the Google Webmaster. Google announced the release of a new search console version in January 2018. Google removed the old search console reports in September 2019, and consequently, all the homepages and…

Introduction In the past, on-page SEO techniques would include optimizing each web page of a site for a single keyword. Copywriters and marketers would create webpages for all possible variations of the primary keyword. However, as Google’s natural language processing gets smarter, single-keyword optimization becomes less effective and outdated. With every update, Google has become…

Social media is one of the most effective channels to help you reach and connect with your target audience. Building relationships based on trust is done by communicating with them across their preferred platforms. They spend hours and hours every day on social media, and people find out about new products or brands on such…

Of the many subsets of AI, perhaps machine learning is most common in marketing: it ensures data-driven decisions and helps optimize campaigns. This technology can be applied in marketing to a whole host of aspects of the customer journey-from personalized recommendations to predictive analytics. In this blog, we will talk about the increased utilization of…

Businesses spend a lot on marketing strategies, run paid ads, and do branding efforts for various purposes. Among all the activities they do, they also need to stick to the latest trends that can help them boost their efforts. For the past decade, influencer marketing has paced up across the globe. The Internet is full…

With time, your website content grows in quantity. You plan for more landing pages, blogs, resources, and other vital content for SEO purposes. In that case, you often forget to maintain the structure of your website to form a hierarchy and relation between the pages. This will result in a confusing user experience for several…