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Podcast SEO: Benefits and Strategies
Podcasts are fast becoming one of the most popular forms of content consumption. With millions of active podcasts available globally, it’s no wonder that businesses, creators, and marketers are looking…
15+ Proven Customer Retention Strategies
Still, in 2024 brands are between the horns of a dilemma-to retain or to acquire. New customer acquisition has become problematic and costly; at the same time, retention is not…
A-Z Guide for Win-Win PPC Advertising Strategies
A Pay-Per-Click, or PPC campaign, has emerged as an effective medium through which businesses of all sizes can promptly and efficiently reach their targeted audience in today’s fast-paced world of…
Top Digital Marketing KPIs and Metrics to Measure
Establishing digital marketing campaigns and running them to reach your goals isn’t enough to stand a chance of success. You need to track and measure the results to determine your…
How to Create a Social Media Calendar?
Managing multiple social media at once is overwhelming. Using a calendar for social media can be your secret ingredient in streamlining efforts, raising your social media influence, and helping you…
Content Marketing Statistics You Should Know
Content marketing remains to be part of most marketing strategies, and for a good reason. Be it a small local business or a global corporation, effective content is your ticket…
B2B Marketing Strategies for Enhanced Workflow
Today, effective B2B marketing is that kind of impetus needed to sustain growth in a business over the long term. Crafting a successful B2B marketing strategy is never a piece…
Psychology of Colors in Marketing
The color-persuasion dialogue is very interesting although also very misunderstood in the marketing world. Color theory is a somewhat complex subject, but its usage in marketing and brand designing is…