Psychology of Colors in Marketing

Psychology of Colors in Marketing

The color-persuasion dialogue is very interesting although also very misunderstood in the marketing world. Color theory is a somewhat complex subject, but its usage in marketing and brand designing is rather overly simplified with just flashy infographics. These shallow talks aren’t deep enough to assist someone to come up with well-informed decisions on how best…

Content Optimization

A Complete Guide to Content Optimization for SEO

People like to read or engage with content when they find it relevant, accurate, and valuable. In the world of SEO, content has the most important role to play, and if it doesn’t fit with user’s search queries then you won’t get: According to Semrush reports, marketers experience more than a 40% increase in engagement…