What started out as a tool to connect people across the globe online has now turned into a big marketing and advertising platform for brands, of all sizes and types. Yes, Facebook is in itself a complete world in itself when you want to target audiences right where they love to spend their time browsing feeds and communicating with others.
Social media, whilst not officially a ranking factor for SERPs, does influence the brand reputation and its online visibility. And Facebook is the biggest name in the spectre. Not only a strong presence here builds brands’ authority online but helps to connect with consumers, drive traffic to the website and also pitch sales, increasing conversion.
Facebook Ads
Facebook isn’t a field just to post your content on feed, and wait for people to like and share that, communicate with you. For brand promotion it provides dedicated Facebook marketing services, wherein you are able to create different ads, specific to your brand and product purpose, and run them across, which appears on people’s feeds based on their interests and consumer behavior.
Facebook Ads Conversion Tips
When every other brand is engaged in creating and posting ads on Facebook, you know that you have to be competitive and create ads that entice your target audience effectively. You need to follow strategies that helps to not just attract viewers but have them click those and convert the visitors into qualified leads.
So, how do you do that? By using specific Facebook ad conversion tips and tactics. This tool is a strong branding platform for marketers, and there are several features and techniques specific to those ads that you should leverage to the best to improve your marketing process and enhance higher conversion rate.
Here, we are talking about some worthy and workable Facebook ads conversion tips for you to know and implement:
Soft Conversion Targeting
Facebook is different to Google. Wherein Google people are actively looking to find info or products, on Facebook most of the people are just for browsing and to look at what is happening, what is being posted and what everyone is up to. The purchasing intent is zero. So, instead of targeting directly, you should move to first invoke their interest in what you are posting, gradually taking them along the product journey and convincing them later on what they have been missing out.
Layered Targeting
Layered targeting means that you have to go step-by-step, leading to direct sale ads. First have the visitors sign up for the mails or other specific aspects. Then, start offering deals and offers they will find a great option to miss out on. Depending on what industry you belong to what product you offer, your layered marketing has to go through a structured process, creating a journey of sort.
High Conversion Means Optimized Landing Pages
Putting in so much of effort on Facebook ads, only then to see them visit your website and not finding anything valuable will only lead to reduced conversion and high bounce rates. You have to align your Facebook marketing with a strong optimized webpage or landing page that gives them value, inspires them to take positive action.
Leverage Facebook Pixel
For the unaware, Facebook Pixel is a tracking code like what you see with AdWords cookies. This helps to target the users effectively with conversion objectives. This feature helps in re-marketing, optimizing the bids for conversion and helps to reach a wider mass. This comes handy to target those again who have already visited your website earlier. It also helps to connect with users who have similar purchasing behavior.
Customer Segmentation is Key
Who to pitch your sales idea? Who to target? Who are the right prospects for your product? What region or age-group or income-group you can expect to get more sales from? These are all questions that must be answered before you create Facebook ads. Customer segmentation helps to identify what customer profile is more beneficial to you, and how to categorize your target audience, so that you are able to target them particularly, enhancing your success chance.
Have Clarity on Your Marketing Purpose with Ads
With a no clear objective, you run into a risk of seeing your ads and campaigns fall nowhere. You have to ensure what you want to achieve in the first place with your ads. Having a clear goal will help you allocate the right resources, create right bids, create right ads campaigns that align with the end-result aim, and helps to deliver maximum return. Do you want to direct people to your site? Want to promote a new website or page? Want to get people notified about a new launch? Want to increase sales of your present products? Whatever the goal is, the ad campaign has to be aligned with that.
Social media management tools are highly effective and result worthy if used strategically. This is what you have to know and implement through with your Facebook ads campaigns.
