Initially, SEO has been the technique to enhance online visibility and authenticity. But with time SEO practices are leveraging the website traffic and revenue at a higher pace. SEO results are dependent on various factors like keywords, content, backlinks, etc. these are the basis of the page ranking wherever it lies.
Each web page ranks differently according to the strategies implied to it and the type of your business. For example, if we talk about eCommerce stores, then it might have a high variation in page ranking due to different products, locations, demand, and competitors. Search volume is the factor that comes from the number of queries received on that keyword. A website owner can expect a large amount of traffic if it is ranking on a keyword with a high search volume.
The quality of your SEO strategy decides the chances of your website ranking and increased traffic to your site. There comes the concept of managed SEO services provided by leading SEO companies.
Facts:
- 68% of online experiences rise from the search engine
- Only 0.63% of users click on results from the second page
- 3% of website traffic is organic
- 96% of global traffic comes from Google Images, Google Search page, and Google Maps
Managed SEO services are simply the process of all the SEO practices implemented by a trusted SEO company. When you hire a digital marketing agency to oversee and monitor your online business visibility, you stay focused on your other important stuff.
Around 90% of marketers accept that social media is the most useful channel to generate leads. Around one-third of marketers use their websites and blogs as their marketing strategies. Specifically, the marketing specialists at SEO companies have the expertise to bring the desired results faster and at a lower cost.
Factors affecting Web Traffic
The elements that make the fundamentals of your SEO strategy are capable of customizing your goals. There are plenty of factors that are listed by Google to scale up the website’s ranking on its search engine. But there are a few main factors that evaluate the site quality, and their absence can never escalate your SEO results.
Keywords
Keywords are the most fundamental aspect when you get to even understand SEO. Search engine result improvement depends on the page ranking on a particular phrase that is a keyword. However, keywords are not the only way to succeed. But, no matter how much your website is attractive or highly functional until you have a great collection of keywords. Also, you need to insert them on all the tentative places like H1, Meta tag, Meta description, subheadings, content body, etc.
While adding the keyword there are a few things you need to take care of, like:
- Always stuff keywords in a flow without hampering the readability.
- Each keyword has a different level of difficulty, volume, and competition.
- Using long tail keywords helps with typing and voice searching both
- There are entities ad LSI keywords also apart from main phrases
- Location-based keywords help to rank faster on Google maps and SERP
There are lots of tools that can help you with keyword research, such as Google Analytics, Google Trends, Yext, Moz, SE Ranking, Agency Analytics, etc.
Content
“Content is King” we get to see this phrase many times in the world of online outreach. The content you are providing matters most to grab an audience. Google as a search engine tends to look for the most helpful content to assist its audience with the best-in-class search results from the bottom of the entire knowledge pool.
There are uncountable types of content pieces over the web that introduces you to the way of attracting the utmost audience. When talking about the website, content quality is the most important thing that matters in the Google SERP rankings.
Here are the top tactics need to employ in basic mode while creating content:
- Use subheadings and bullet pointers
- Embed images, infographics, and charts, and support the text
- Use hyperlinks to the internal blogs, services pages, and the external website wherever relevant
- Produce titles arising from questions
- Analyze the tactics employed in the top-ranking content on the same keyword
- Create highly readable and grammatically perfect content
- Maintain zero duplicates in content pieces
Long and short types of content, both have their importance in terms of SEO. Short content like concise forums, Quora answers help you enhance brand visibility. Long-form content pieces help you to drag your content to the top ten in one go. Leading content marketing specialists use strategies like epic content marketing, hub and spoke content model, etc.
A website with regular blog post updates is likely to be more trustworthy. Frequent and high-quality content makes search engines notice you.
Backlinks
It is another significant factor in SEO; however, it is not only the way to rank higher. But still, backlinking is so far helping marketers initially with online visibility. Links coming from high authority websites in the same niche help to get more traffic to the website. Backlinking helps to enhance content quality, this way the audience finds your content credible and tends to share it with others also.
You can increase the backlinks that direct your website by guest blogging. This gets more sights pointing back to your blog and helps you increase traffic and acquire new audiences. Authorized websites are useful to build domain authority for your site also and give you links that are referral links.
Types of Managed SEO Services
Managed SEO services include the entire set of all the practices that come under advanced SEO performed by a highly experienced and qualified team of marketers. Here are a few of the practices listed below defining different types of activities for the same:
- Audits
This process of complete site analysis includes both manual and technical efforts. Every company with an online presence needs an audit of its online platforms. Under SEO the website audit is the main. The team analyzes where your site needs improvement and how it can be done in the shortest possible way.
- On-page SEO.
Website optimization is based on specific elements like keywords, content titles, image optimization, website UX, etc. a managed SEO service is capable of executing the entire process easier to improve your small business’s visibility and increase site traffic.
- Content Creation.
Website content and blogs are created for posting by experts rebuilding the brand reputation. A team designs and develops content for you that attracts an audience. Great quality content gets you higher quality backlinks directly enhancing the site traffic.
- Social Media Management.
Top-rated SEO services come up with website management and strategy-driven traffic engagement. We know a large portion of online users find social media very engaging, so social media management includes the audit of all social media accounts and creating and sharing attractive social media posts. It also asks for brand reputation management counted under the ORM services.
- Local SEO.
Local SEO includes Google mapping on the Google My Business (GMB) profile listing. Along with this long tail and location-based keywords are used in the content. Listings and image postings help to get visible in local searches so that customers nearby can reach you.
- Monitoring and Tracking.
These are the most important parts of SEO services. Whether you are performing any of the strategies on social media or the search engine. Insights represent the results after a set of effort implementation. As SEO is a long-term process, where you see the results after a certain period of crawling, here insights and analytical data have great importance.
Benefits of Managed SEO Services
As compared to the basic SEO practices, managed SEO services deliver a great set of benefits as the team at the SEO company takes an approach over advanced SEO. They make use of modern technology of website analysis, keywording, content, ranking, and social media to attain accurate and identical results.
- Save Your Time and Effort
Unlike large enterprises, startups have limited strength. Managing and getting every task done in-house is quite complicated for them. In such cases, the managed SEO service helps you with affordable online marketing. Here you have nothing to do with the SEO strategies, just sit back, relax and check out the results at the end of the tentative period.
Notable SEO companies propose a concrete marketing plan for your business model. Basic managed SEO includes the following:
- Upgrade existing content
- Create high-quality links
- Implement productive strategies and tools
- Optimize the website using relevant keywords
- Enhance brand image by leveraging visibility
Managed SEO service team and performs research to identify business goals, target market, and customers. It helps you out with describing your brand on different platforms. They update press releases and gain positive reviews on different platforms. These all practices are intended to create a successful market image.
The team provides you with a report after the site audit regarding the performance of your keywords, blogs, content, and audience-targeting work. Ultimately a specialist SEO company promotes your business online by:
- Integrating all your online channels
- Listing for local SEO
- Publish high-quality content
- Monitoring traffic
- Optimize the Site according to Google’s Algorithms
Google receives 3.8 million searches every minute, which means 8.5 billion daily and 1.2 trillion yearly. Google is the most popular search engine and the best for brand popularity. To enhance the search experience for the users, Google keeps updating its user interface and algorithm consisting of rules and guidelines for the website serving information over the web. Experts for managed SEO services optimize your website according to Google algorithms to get your website listed faster.
An SEO company checks whether the site is lacking any features required by Google to rank it. They make your website compatible with search engine bots making it easy for them to index and crawl your website. Here is how the managed SEO service-providing team works:
- Prepare an SEO checklist
- Use Google Alerts and other tools
- Create high-quality content
- Adjusting images and content to synchronize them
- SEO recovery strategy troubleshooting flaws
- Enhances Brand Reputation
A company intends to leverage brand reputation by improvising the user experience that works as an important ranking factor. A great user experience increases the ranking results by engaging more users to the website.
Videos are the most engaging type of content to grab customer attention and customer engagement. Managed SEO services to enhance the user experience by marketing through interactive content like videos and infographics.
The company also improves the technical SEO of the site, by performing these actions.
- Using SSL
- Make site mobile-friendly
- Increase loading speed
- Replacing duplicate content
- Create XML sitemap
- Enable AMP
- Adding structured data markup
- Increases Website Functionality
SEO companies improve websites and make them bug-free. The company audits the existing strategies being used previously and then works on the new ones. The company penetrates your website fixing all the flaws and generating strengths.
- Display contact details
- Add relevant images and videos
- Including a CTA on all pages.
- Improves Site Traffic
A management team at an SEO company works to increase website traffic leading to higher lead conversion and revenue. The website is listed the on top of search engine results pages (SERPs) and organically attracts more visitors. Site traffic improvement includes keyword optimization, reducing server load, etc.
Such practices save you money as organic search optimization is quite affordable compared to paid ad-driven traffic. You can use the saved money in other aspects of development.
Managed SEO service teams can improve your traffic by
- Create engaging content
- Focusing on all-time popular topics
- Use catchy headlines, videos, and visuals
- Use the right keywords and proper placement
- Improving SERP appearance
- Correct meta description and meta title
Tons of content is posted online daily, you cannot even imagine the expertise people are using in every corner of the world. Here comes, why should your website rank in billions of websites over the web. So, understand that websites are divided on the bases of niche and locations at first, then classified on the authorization that how old the website is, then the websites which are relevant and working according to the algorithms, and there comes the question of the right keywords and content quality. This is how a professional SEO company makes efforts and drags your website to the top and drives traffic with a counter strategy.
Conclusion
Managed SEO services not only save time and money but also give you improved results, as the team at the renowned SEO company dedicatedly keep reading the new updates and stays active with the analytics to monitor your website performance. Managed SEO services are far better and make you believe in the power of organic traffic and its benefits.
