Years ago, blogging was only introduced so that one could share their opinions with the public. Blogs related to politics, cooking, and travel were creating a buzz all over, providing good sources of advice and niche information. Over time, marketers have discovered the promising capabilities and results of blogging.
The potential of blogging has come a long way and become one of the most powerful ways to boost search engine results. It allows companies to share expert opinions and insights to spread a word about their products or services. However, the way blog posts have created and consumed nowadays is quite different from how they were consumed years ago.
Are you still using poor and outdated blog tactics? Do you still stand a chance in blogging? Well, the trick is you need to adopt a smart approach. Don’t worry, we will give you a direction where to get started and improve upon those things. So, let’s begin!
What is the Purpose of a Blog?
One of the main purposes of a blog post is to allow brands to connect with their target audience who are looking for their products or services. You can establish a website to attract potential prospects and customers, and a blog gives you a reputed position as an industry expert.
According to Demand Metric, six out of every 10 people buy a product after reading a blog about it. That means, blogging in 2020 and beyond will not only provide your audience with valuable advice and information into your particular niche but can also help you to bring in more revenue.
How Blogging Can Bring More Value to Your Brand?
While both the terms blogging and vlogging are merging, it is no surprise that content marketingis growing above both in recent times. In 2020, the brands have started to take a step forward to highly polished, meaningful, and quality content that emphasizes on customer engagement. With more than 31.7 million bloggers in the United States, you need to understand some key factors such as authenticity and engagement, quality influencer, keywords placement, and audiences’ intent to let your writing consider more valuable than ever.
Demand Gen Report, 2016 reveals 47% of buyers viewed 3-5 pieces of content before engaging with a sales representative. Offering useful information is exactly how you reach good books of search engines, which can either make or ruin your business. Effective and engaging content can help you to drive better rankings, more leads, and sales.
How SEO Can Be Improved with Blogging?
If you want to make your website appear at the top of the Google searches, producing relevant blogs is the key. Establishing a blog can raise your chances of ranking higher in SERPs. By publishing quality SEO blogs that focus on informing the audience, your website eventually becomes more trustworthy in front of Google algorithms. Consistent, genuine blogs can help to draw Google’s Attention better than any other marketing strategy. Be sure to concentrate on mobile-friendliness, loading times, and clean code to drive positive results.
What are the Most Crucial Blogging Trends You Should Know About?
From elements like adding calls to action to involving images, blog trends in 2020 have evolved drastically, no matter the size or type of your content. Here are some 2020 blogging trends you should keep in mind:
1.   Create Different Kinds of Long-Form Content
Long-form content is still a great solution to increase quality and value. But don’t stick to one type, use different styles such as ultimate guides, best-of lists, case studies, trends forecasts, research-based posts, annual reports, and so on to attract more readers.
2.   Link to Authoritative Third Party Content
Placing backlinks to genuine sites and blogs can help you to earn a good reputation. So make sure to link sites with a higher domain authority to add more value to your content. You can use SmallSeoTools to check the site’s domain authority.
3.   Repurpose Your Blog as Video and Infographics
Repurposing your blog content is a simple trend to adopt. You can turn it into different formats such as video and infographics to make it visually rich and appealing for readers. Newsletters and social media posts are some other ways to repurpose your content.
4.   Optimize Your Content for Rich Snippets
To allow your blog content to get an exclusive spot, your content should be optimized for search engine optimization. Optimizing for rich snippets is comprised of several aspects of SEO such as short and long-tail keywords, search intent, and raising questions like a reader would and then respond to them in a comprehensive manner.
Conclusion:
If you still haven’t created a blog, then it is the right time to start one as blogging has become of the prominent content marketing strategies for business owners and marketers. You don’t have to publish thousands of blogs to drive effective results. Creating just 20 to 50 blogs can do a great job if you follow Google guidelines and be proactive, you will begin to witness a difference in web traffic and leads in a short span.
