Out of all the social media channels, Instagram would be one that you can keep scrolling for hours and hours, checking images, reels and exploring so much new that would excite you.
How would you feel if your potential customers are going through your Instagram feeds, checking your reels, having fun with your created filters, and shopping from your store right away from your Instagram page?
Instagram for Business Growth
As we have mentioned above, Instagram is no longer a platform for peer-to-peer image sharing only. Like Facebook, it has grown into becoming a stage where businesses connect with their potential customers, create buzz about their brand and products, and also create shopping experience right on the social network.
With what Instagram has become for businesses in the present stage, there is no doubt that leaving this network from your social marketing could be a big mistake for your business outreach.
Instagram Shopping – A Trend on the Rise
A few years ago, if someone had said they bought something from a brand’s Instagram page, it would have sounded surprising. But not anymore. Instagram shopping is on the rise. Shopping on Instagram while people scroll through the feed (they find something new and interesting and buy that right there) is becoming popular day after day.
Take for instance the fact that about 70% of users find new products or services on this social channel. Over a million of the Instagram accounts have at least once tapped on a product post on Instagram to know more about that.
Shopping in-app is a rising trend in the field of mobile applications, and Instagram, arguably, is a leading driver in the rise of this user behavior and preference. So, it comes as no surprise that businesses today should be able to promote their products tapping on the shopping support, creating interesting and effective shopping posts with creating Instagram marketing strategies.
Instagram Marketing Trends – Strategies to Opt for to Leverage the Popular Social Channel
Like any other social media profile, Instagram too brings its own characteristic and features into play. For a marketer, tapping on what Instagram does, what benefits it offer, and how to make the best use of it for your brand growth depends a lot on how well you grasp what this social marketing channel has to offer your brand.
Below we have mentioned some key tips to incorporate and bring into your social media services profile when you are targeting Instagram for business growth as well as for enhanced conversion and in-app shopping:
- Instagram Ads Are Here to Stay
Ad campaigns are no longer a new thing; and it isn’t new for social media channels as well. Making use of Instagram ads is something basic and essential for your business. But you must be well aware of where that ad has to be placed and when it should appear, so that it doesn’t annoy the user and the ad creation should be based on an engaging format.
- Make Use of Instagram Stories and Reels
Instagram stories have become and more popular by each day, and these stories come with a very good swipe-up probability (15%-25%). And this holds true not just for personal stories, but product promotion stores as well. Similarly, Instagram reels have effectively taken up the trend-setting video creation platform tag for short videos, meaning businesses have too much to explore and engage their users with.
- Cause Marketing Creates an Impact
If you have seen Dove creating an impact on Instagram with their campaigns against unrealistic body images, then you would know what a cause marketing campaign stand for. It does well in today’s times. Similarly, creating social proof on Instagram is also a recommended step.
- Make use of Instagram TV (IGTV)
Video content has always been highly popular and engaging tool, and with Instagram TV you have an option of tapping into a vertical TV mode that is gaining huge momentum at present online. Shoppable product tags, clickable links, and much more in function to promote your product; what more you need?
- Leverage the Explore Page Feature
The Explore page/tab on Instagram allows users to tap into info from accounts they aren’t following. And this creates an opening for you as well. Being present there means you can display about your product, service to those who aren’t on your follower list.
- AR Filters are Fun and Interactive.
Remember how Snapchat dived into user’s mind? By creating filters. Instagram too has its feature of AR filters that a business can try out to enable the users try out the products in a fun and humorous way, which ultimately sparks an interest.
- Live Streaming is the Way for Future
While you may find live streaming suitable for entertainment kind of videos, this funnel isn’t limited to that only. Millenials and in general users today prefer and have a high belief in live streaming also. In fact, live-streamed videos are preferred three times more related to pre-recorded videos and they do have a fear of missing out if they do not view the live stream. Have a strategy in a place like live streaming your product launch and as such.
- Direct Messages Enhance Communication
Two-third of people view Instagram as enabling brand interaction. So, you can assess that with this preference of theirs for connecting with brands, Instagram provides you the right place to engage directly with customers and create your brand credibility.
- Instagram Customer Care is on the Rise
With high preference for brand communication and with popularity of direct messages you would do a great deal of good when you have a customer care service in place to heed to customer’s requirements immediately and professionally. With more in-app shopping experience, customer care on this platform is more requisite than ever, which you shouldn’t afford to overlook.
- Instagram Guides for Easy Info Sharing
With more and more content including images, stories, reels, videos and so much more; Instagram Guides is one feature that can help you keep your posts in place and thus allow easy access to that for your users.
- ‘Support Small Business’ Feature
With hordes of big brands present on Instagram, finding footing may be a big step and hurdle for small brands. But with a special feature from Instagram, ‘Support Small Business’, small businesses can make use of this sticker tag for their Instagram marketing that enhances their visibility.
With Instagram, you can make great strides in your brand growth and visibility. But it’s all about how your agency for social media services make use of strategies and innovative steps to create a strong presence.
