All businesses have a story to tell and that’s what adds a human touch to the whole entity that pulls the heartstrings and engages the audience on a deeper level. Having a strong connection with your app users not only makes them satisfied but also turns qualified leads into higher returns. Marketing isn’t just limited to products these days and that’s where digital storytelling comes into play.
According to Statista, there are nearly 3.48 million apps on Google Play Store and 2.22 million apps on App Store, while users focusing on ads each day, which translates to digital storytelling will shape the landscape of content marketing. It can help unveil your brand’s creativity and convey your story to potential users, making your brand feel more relatable, genuine, and real.
What is Digital Storytelling?
It is simply a practice of using remarkable tools and media to convey brand stories. You can integrate various formats like texts, video, audio, images, and other interactive elements to captivate your app audience. The audio can be in any form, either in voice narration or music, or both.
It serves as a two-way communication where the audience will get practical real-world experience. This can help increase attention and user engagement. You can also tell your story through blogs, social media channels, and mobile apps. All you need is a narration, audience, and interesting plot to attract more and more users in the digital arena.
How to Use the Art of Digital Storytelling?
You need to focus on five attributes to construct your brand’s image i.e., voice, tone, language, perspective, and face. Note that emotional elements and relatable stories will retain your app audience with a call to action.
Let’s see actionable ways to use digital storytelling that create a deeper relationship and drive more sales.
- Redefine Brand’s Message and Story
As a top app development company, we believe sharing the values and merits of a product help to stand out from the crowd. In the same manner, you can redefine a brand’s story into a marketing strategy to present it as authentic and real as possible among users. For this, you can share information regarding technology, processes, and updates while developing software.
- Inform Updates as a Story
The best way to engage more audience is to remain true to your brand story and inform what actually happened. You can structure app updates into stories on social media platforms like Facebook, Twitter, Instagram, etc. You can simply post an image, video, or anything you’d prefer that narrates a simple yet impactful story, from start to finish to generate curiosity among the audience.
- Combine Elements of Story into Social Posts
When you combine different elements of your brand’s journey as a whole, it will educate many people about your product. Pay close attention to essential elements like beginning, conflict, climax, resolution, and ending to increase your chances of conversions. You can add a little extra drama, if possible, by sharing behind the scenes, favorable situations, challenges you faced in creating a product, or anything else to capture more attention.
Wrapping Up
It is clearly visible that digital storytelling is extremely useful when you have brilliant app ideas for startups or have an interesting story to tell. To captivate a broad audience and create a memorable experience for all, you shouldn’t miss this opportunity and showcase your brand’s personal and real side to add immediate long-term value.
If you wish to learn more about app marketing and creating a strong buyer-seller relationship, we’d be glad to assist you. Feel free to get in touch with our experts!
