Marketers have been trying to open up the floodgates for B2B success. In order to win, marketers might bank on many social media sites. But, do Twitter, Facebook, or Instagram really work out for successful marketing strategies? Maybe. According to Inside Sales, LinkedIn marketing strategies surely do works for B2B leads. Millions of brands are using LinkedIn to build meaningful networks and expand growth.
But the question is how will you plan result-driven LinkedIn marketing strategies and get a successful lead? LinkedIn must be leveraged in the best possible ways. Following are the LinkedIn marketing strategies to get you leads:
Your company page should be a Lead Generation page:
A very first step is to turn your business page into a lead generation page in order to get leads. However, leads don’t automatically fall into the company’s lap. You have to work upon it.
Format your company page in such a way:
- Create a compelling header image to attract an audience.
- Draft a clear pitch in the company’s description.
- Post relevant content.
- Define your goals.
- Continue engaging your feed.
The information above is the basics and initial steps to get started. You will definitely see quite a few results.
Design a showcase page.
Among all the LinkedIn marketing strategies, it is considered a special initiative to show off and engage specific target communities.
Showcase page gives another way for LinkedIn members to follow you even if they don’t. This page is perfect to segment inbound LinkedIn traffic.
Few tips to represent a strong showcase page:
- The name of your showcase page must be short.
- The name should be more relevant to your company as well as the audience.
- Push engagement with compelling visuals/videos.
- Design a strong brand image.
The showcase page is designed in order to associate like-minded professionals with each other.
Retargeting website visitors on LinkedIn
Most of the time, when we visit any website, we exit without leaving our email address. Don’t we? The exact thing happens when somebody visits our website.
In accordance with this, it is important to set up and LinkedIn website retargeting ads to those visitors on LinkedIn, who once visited your website.
This is a classic LinkedIn marketing strategy to convert 50% of your web traffic.
Wrapping Up
LinkedIn offers more such strategies such as Advanced and saves searches, search groups, and many more ideal resources for marketing. Now, for the next time make sure that your potential audiences are getting quality facts.
