What is Publer – Your One-Spot Social Post Scheduler? What You Can Gain with Publer?

Publer
Digital Marketing |   September 29, 2021 by  Alekh Verma

Forgot to post your weekly article on LinkedIn? Missed the time-schedule for Facebook post-sharing? Got delayed in updating your Instagram followers about your new product launch? Well, we know that you could be pretty much busy keeping up with your business tasks, and your social media promotions and advertising could get hampered due to this – Which, however, shouldn’t happen in today’s times when you cannot ignore to harness the power of social channels for your brand promotion.

So, what is your answer to this dilemma – Leverage the power of social media scheduler that lets the work for you, while you sit back and focus on what you do best.

Need for Social Media Scheduler

When you are relying on social media channels for business promotion, it is important that you engage timely and remain active in an organized way. Scheduling social posts with a reliable tool helps you to handle posting and sharing on multiple social accounts with ease and timely, keeping you up to date with your plan, even when you are engaged in other activities. Ideally, such a tool helps you to remain proactive by planning your posts ahead.

Publer – Your End-to-End Solution for Social Media Sharing

Publer is an advanced social scheduler that helps you plan, schedule, pool resources, and post on different social media networks. It works for all the mainstream social channels including Facebook, Twitter, Pinterest, LinkedIn, YouTube and also Google My Business. Not only that, it also helps to analyze your post engagement and performance, enabling you to plan your strategies ahead effectively.

With ability to post bio in the Instagram links, it helps to turn your images and posts into clickable elements, thus rendering enhanced traffic drive and improved engagement leading to high conversion. Publer is your one spot that helps you share content easily, effortlessly onto different channels, saving time, whilst not missing any time-deadline.

How Publer Works?

To start making Publer tool work for you, you need to set up your accounts.

  1. Sign-up with Publer

Sign up by creating a new account. You can also your existing Facebook, Google, LinkedIn or Twitter account to sing-up.

1

  1. Add Accounts

Now after singing-in, you will be taken to the dashboard. Herein, add accounts with respect to the different social channels, including Facebook, Twitter, Instagram, LinkedIn and others. Whether you want to add one, or more, or all you can do that.

2

  1. Schedule Posts

After you are adding your accounts, choose the account and the subsequent accounts’ page will open with wherein you can create a new timeslot, as the below image displays for a LinkedIn social share page:

3

You can create the timeslot or can also make use of Autofill feature that will enable you to create the time slot for detailed posting, hour-wise, day-wise, or weekly, however you want to.

Similarly, you can use this methodology for different social posts adding respective accounts, all in a single, one-spot dashboard.

You can also add different elements to your posts, including watermarks, signatures, and short codes that give a personalized feel to your posts while also enhances its reach and effective outreach strategy.

Features of Publer

While simple posting schedule could be one thing, the better personalized your posts are, the higher your chance of engagement, post sharing and popularity. So, let’s take a look at what extensive and key features Publer offers that make your post scheduling, sharing and analysis much more effectual:

1. Browser Extension

No need to open Publer in another tab each time. Just add it as an extension to your browser.

2. Auto & Bulk Scheduling

Set-up your content posting way ahead of the time with a calendar. And it doesn’t have to be 1 post only; you can import a CSV file to schedule in bulk with a dedicated tool for that.

3. Custom-Tailored Posts

Each post can be custom-tailored depending on the social channel, like pins for Pinterest, shorter text for Twitter, and so.

4. Preview Before Posting

How the post will look on the social feed? Just preview that inside Publer and make any changes if you want to.

5. Analytics to Improve Your Decision Making

Clear, and easy-to-contemplate analytics to measure your posts’ engagement and performance.

6. Post Recycling

Want a previous post to be shared again? Recycling feature helps you re-post your past content easily, including with changes.

7. Watermark

Give a stamp of authority to your post images and videos, adding watermarks of your brand logo.

8. Signatures

Give a personal, and human touch to your posts adding your signatures.

9. Create the Buzz with #Hashtags

With full suggestion of trending #hashtags related to your posts, make your posts become more visible for your target audience.

10. RSS Posting

Integrate RSS feeds, in multiples and let Publer create scheduling of those as per your need.

11. Media Library

Make use of Canva and Crello within Publer to create images and videos, along with importing from other sources. Edit and store in unlimited to use for your posts.

Not just that, you can call a media from a website or URL with a simple copy-paste method.

12. Recurring Posts

Want to have the same post to go to the social feed after every alternate day, or every Monday or likewise? Recurring feature will do that for you.

13. Callbacks

Want to delete a previous post? Share a post from one social account to another? Want to follow-up on the comments? Publer lets you do that easily.

14. Shortcodes

Shorten your URLs, address info, contant info or anything else seamlessly.

15. Group Social Account

Now you can group different accounts, if you want the content to go to these comments adjacently.

Similarly, there are several other features that you can make use of to make your social sharing much more efficient, easy-to-manage and which are oriented towards effectual target-audience-engagement.

Is Publer the right tool for managing your social media sharing? Or do you want to try it first? Check Publer plans that come with a free trial version as well.

Being highly active, all with in an organized and planned way is very much needful to leverage the power of social channels for your brand promotion and consumer engagement. Get started now with Publer and see for yourself how it can bring that desired change in your strategy.

About the author

Alekh Verma

A Search Engine Optimization specialist known for his bold and insightful approach to every web industry trend, Alekh Verma is a proud Founder and CEO of a successful Digital Marketing, Mobile App, and Web Development firm, eSearch Logix Technologies. His practical and inventive ideology has helped to shape the success story of his firm, which has now grown into a thriving, leading digital marketing company based in NCR, India. He brings a global perspective to the industry and has helped multitudes of businesses across the globe from all sectors create an impactful presence in the virtual world.


Tags

social media, social media scheduler


You may also like

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Subscribe to our newsletter now!