The best and the only way to take your content marketing to a whole new level is by gathering niche knowledge base.
Want to know how? Let us tell you.
Have you ever wondered how you can turn your website into a knowledge haven for your potential buyers, no matter which stage of their buyer’s journey they are in?
What if they visited your website to garner knowledge about a certain topic and got all the answers about the niche that they were inquisitive about?
If you could make that happen, none of your potential buyers would have to visit any of your competitor websites, no matter what.
Yes, you can do that.
Gathering niche knowledge for content marketing can help you all the below mentioned goals, effortlessly.
- You can establish your brand as the resource for gathering niche knowledge.
- You can get a lot more organic high-quality backlinks from other publishers which would in return improve your ranking in the SERPs.
- Be it a sales-related search or for someone who wants to garner more knowledge about something of your niche, your content will appear everywhere, increasing your brand’s credibility.
- With a higher credibility, you can easily close more sales.
If this sounds good for you then you have landed on the best place as here in this blog, we will be discussing the keys to create the best niche knowledge base for content marketing.
Find Out What Your Potential Buyers Are Looking For
How can you solve the queries of your potential buyers if you yourself do not have any idea about what they are seeking answers to?
Hence, this is the most pivotal part which plays a key role in helping what your audience is looking for.
It feels a bit puzzling as there are a good lot of tools that can help you have a closer look at what your potential audience are finding answers for. But you don’t need to worry as here we have created a rundown of the best of them.
Utilize Text Optimizer
There are numerous people out there who have been looking for similar things that are relevant to you, however, their way of searching for queries is different.
But practically it is not possible to see every query that they are posting. Wondering how to handle that?
Well, Text Optimizer is a semantic search platform that can help you with the same.
This is an effective tool that helps you by exploring connections between several words and concept. With this semantic tool, you can easily create such content that is designed particularly to rank higher and match search engine expectations.
Create better and well-optimized content quickly and efficiently and rank higher within weeks with Text Optimizer. Also, this tool can effectively help you in figuring out content ideas that are best in order to push your target audience down the sales funnel.
Isn’t that great?
Check Out the Relevant Questions That Google Suggests
This is kind of like a shortcut for content marketers who want to create content that their target audience can find to be more relevant.
Yes, Google itself runs its own optimizations and indexes through queries in order to help people get a better answer to what they are looking for.
This is why whenever someone inputs queries in the search box, the “People Also Ask” sections appears in the Search Engine Result Pages. This section comes integrated with questions that are relevant to search queries thus people often refer to them in order to find better and more relevant answers.
So, if you can integrate these questions to your content strategy, then you can easily make it to the top of Google’s search engine result pages, get featured in the “People Also Ask” section, and get a step ahead of your competitors.
Get To Know Your Target Audience
Among all of these techniques, getting to know your target audience is among of the most important ones.
To perform this properly, you need to,
- Ask and Answer Questions
Figure out what your target audience is looking before you start with answering them. So, to do that, ask yourself some questions and find solid answers.
- Why are they seeking for your business at this time?
- What are the problems that they face, and you can solve?
- How do they solve their problems when they haven’t yet found your solution?
- How can your solution help them do better?
When you begin with answering to these questions, it will automatically shape the way of your interacting with them.
Once you are ready with these answers, you can easily get into their heads can come up with that they are exactly looking for. And this will pave the way to pushing them down the conversion funnel with more and more blog topics that are relevant.
Another thing that you can try doing is checking out what your competitors are working on currently. Trust us, this can really be very helpful. Visit their websites, go through their blogs, find out the customer pain points that they are addressing.
Also, you can go through their social media handles to find out how they are communicating with their target audience and how well are doing the same. Get a better grip at the language and tonality they are using in order to do the same.
So, as you have similar target audience, this can prove to be really very helpful in jotting down content ideas and better your communication style.
Do this consistently to understand which way you should steer your ship.
- Create Buyer Persona
As HubSpot says, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”
This is created depending on a few factors which are, customer demographics, patterns, goals, behaviour, and motivations. So, the more effort you put in the better it will become and the better you will at understanding who your target audience is.
To start with, you need to pick a particular location where most of your target audience is based at. Find out what their hobbies are, check what social media handles they use in their daily life to communicate, what are their reading habits, etc.
This in-depth research will help you a lot in shaping your way of communicating with your target audience, your content strategy and tonality of your content that you use in approaching them. It is always the best to pick a style that will make your target audience feel like they are communicating with a real person. Making them get bored will also impact the bounce rate of your content, negatively.
Always keep in mind that what you find interesting about your product or service might not always be the same as what your target audience wants. So, it is your job to focus on what they are looking for and implementing that on your content strategy.
Now as you already have a better idea about your target audience, find out where they are spending their free time and what social media platform, they use the most to communicate. Spread your content on those spaces and that will do the rest for you.
Keep in mind that high-quality engaging content is always the key to success no matter how boring a niche you are dealing in.
Go Through Quora
Quora is the place that is considered for gaining more knowledge on literally anything. And people often consider it as relevant as most of it is about live discussions.
Now, here to establish yourself as a resource for your niche in front of your target audience what you need to do is contributing to those discussions with in-depth information. This will help you build authority and people will start looking forward to you, which will in return provide you with more traffic on your website and as a result, more conversion.
Utilize Answer the Public and Search Console
Answer The Public is another interesting tool that can help you get a better grip on what your audience is looking for and get a step closer to your audience.
Yes, this tool helps generating results that Google Suggest offers when your target audience search with your core term.
You can also try out Google’s Search Console which is an absolutely free tool. To get your hands on it all you require is having a Gmail account.
Use this free tool to find out if your website is already appearing in the high ranks of the search engine result pages for any keywords. With this tool you will find them on Google’s dashboard.
Create Easy-To-Read Content
Academic textbooks have already bored your target audience enough, so, it is better to make sure that your content does not sound the same way. Otherwise, that might drive your target audience away from your website.
Instead, what you need to do is writing content that is pretty easy-to-read. But keep in mind to place your keywords efficiently and keep a relatable way that displays your brand’s personality as well as educating them in the best and easiest way.
Being a digital marketeer, you are likely to have the idea that keywords not just make the content easy to read and relatable but also creates a huge impact when it is about Search Engine Optimization a.k.a, SEO. SEO makes sure that most of your target audience find your content easily in the search engine result pages.
The higher will be the quality of content that you generate and the more original it will be, the higher will be its chances to be found easily in the search engine result pages. But picking the keywords for your content is all up to you. You have to figure out what keywords your target audience will use to search their queries for and use them in your high-quality content to make sure they visit your website to get enriched.
Follow these three steps to create engaging content for your niche.
- Formatting is important and you need to take it very seriously.
- Avoid creating content in chunks and stick to shorter paragraphs.
- Break up your content and organise it well with headers, sub-headers, and eye-catching images.
- Create concise and eye-catching headlines to grab your reader’s attention.
- Craft listicles so that even if your target audience does not go through your entire content, they can still understand the basic points.
Keep It Original
Your target audience is already tired of going through identical pieces of content over and over again. So, it is time for you to create something that is original and out of the box and can add value to their knowledge instead beating around the bush with useless replicas of same content.
Now, you might be wondering about how to craft content on a topic that has already been covered broadly? Well, for such a case, you can just turn it into something else. Such as repurposing old blogs and turning them into presentations or infographics.
But, whenever you happen to use information shared by a valid source, always keep in mind to give them their due credit by linking he part to their website.
This will help you in generating high-quality backlinks which play a key role in increasing the credibility of your website.
Create Value
Before you start with throwing CTAs towards your target audience in order to get them converted into customers, what you need to do is connecting with them. This will create value.
Yes, people happen to trust on those service providers who happen to add value, rather than just shoving products directly. Hence, start offering your target audience with valuable pieces of information, be it an educating blog, a beginner’s guide or other helpful resources that can gently push them through the sales funnel rather than rushing.
Focus on building trust and authority and people will automatically keep on coming back to your whitepapers as a resource.
Create a Knowledge Base
Want to make a glossary? Well, then there is some good news for you as WordPress offers a good lot of plugins with which you can easily create a glossary in an organized way.
1. Acronym 2
Acronym 2 is an amazing WordPress plugin that helps in apprehending the meanings of acronyms, quickly and easily.
With this highly useful plugin, you can have all your information on a single page of your website. This brings down the chances of a high bounce rate as your website visitors already get to know what they are being offered without having to put in any effort.
2. Encyclopedia/ Glossary/ Wiki
With this plugin, you can easily create an encyclopedia, glossary, wiki or anything similar, smoothly. And the best part about this plugin is that it is completely customizable and controlling its content is completely up to you.
With Encyclopedia/ Glossary/ Wiki, you can also use tags as well as categories to improve classifications and segment the links to pages.
3. Glossary
Glossary builder is an amazing plugin that allows you to create your own glossary and immediately link several terms from your content that you feel would be helpful. In this way you can easily bring down the chances of your website visitors leaving your website and visiting somewhere else to find out what a particular term on your website meant.
This plugin is so amazing that whenever your mouse pointer would hover over a certain word that you have difficulty to understand, if will immediately display their meaning to help you continue reading.
Create a Content Plan
So, while going through this article if you have already started to think about how you can plan your content then it is time for you to stop doing that. You do not need to plan ahead.
But first you need to find the answers to a good lot of questions. So, it is better to not get overwhelmed so soon.
Note:
- You might require crafting separate articles to solve some queries. For the rest you can just craft whitepapers, encompassing them altogether.
- Organise the queries that you find over the internet in a basic order to avoid confusing yourself. You can use Text Optimiser to help you with this.
- You can try attaching relevant informative video content to your blogs and articles. The reason behind is that there are a good lot of people who seek answers on YouTube. With this approach, you will be able to attract them too.
Attach Conversion Channels to Your Content
It is a good idea to place conversion channels in between your website blogs that are relevant. It will pave the path for your audience to continue their journey in your website once they visit the blog page.
Contextual CTAs are also a way to encourage your website visitors to keep being on your website. You can also opt for attaching soft CTAs that are about providing valuable information in the form of whitepapers.
Final Thoughts
It is never possible to create an all-encompassing niche knowledge base, you have to keep on putting your genuine efforts to keep up with the never-ending queries of your prospective clients. Start with this and you yourself will be able to figure out the rest.
TL;DR: Gain credibility by leveraging valuable information, make them stick to your website, pass on CTAs and soft CTAs to convert.
