Standing in 2021, creating engaging content is not enough.
Focusing on promoting that engaging content is important too.
Creating content for your target audience, if it fails to reach them due to lack of proper promotional strategies, then you would end up wasting a lot of time and hard work that you had invested in creating that content.
And, you know what the worst part is? If your content does not reach your audience, that hampers the entire process of generating successful conversions.
So, creating engaging content without promoting it properly, is a total loss.
But things can be entirely different when you craft effective content and promote it right. When done properly, it can get you 13 times more ROI.
9 Key Strategies to Skyrocket your Blog Traffic
Now, if you really want to generate quality traffic but you are not sure how to approach them in the best way, then this is the post that you really need to consider to learn the 9 key strategies to promote your blog, effectively.
Let’s get started.
1. Republish Your Blog on Medium
Say suppose you have created a great product, but you have kept it limited only in your family.
Yes, creating a great blog and then not trying to extend your reach to promote it in order to increase your social media followers or email subscribers is no different.
It is not like you always have to create ads or anything promotional. The best you can do to get a good hike in your reach is by republishing your content on Medium.
This approach can help you more than anything else.
When you republish your quality blogs on medium, a whole set of new audience will come across it. And, when that happens, a good number of them will visit your blog to see what else you have to offer.
Now, to make this happen, you need to pick a post that has performed the best in your website. You can use any analytics tool to go through the details to get a better understanding.
There is a high chance that it will do good on Medium as it has already impressed a good lot of people from your website. So, undoubtedly there will be people who will find it interesting beyond its current reach.
It’s just that they just haven’t read it yet.
2. Share on Social Media Platforms
Okay, we understand that you found this point a no brainer.
But there is more than you can think you can do with social media. It is not just about pasting your blog link and posting it, like everyone else does.
First of all, start with a little brainstorming and organising the ideas that you find useful.
You can make a rundown of a good lot of ideas and try them out. There is no harm in doing that.
Now, grab a cup of coffee and start with the ideas that you find the most useful. Be it memes, infographics, quotes, or anything else, you never know which idea will churn out the most benefit.
You can also try out social media management tools like Buffer to schedule your posts so that you can automate the publishing task and focus more on creating.
Find out the taste of your social media audience. Also, figure out if certain posts do better when published at certain hours.
This will make the reviewing process easier and will help you get a better hold of the situation.
3. Integrate it with Your Product/Service
There are a large number of businesses who have good quality blogs.
But somewhere they go wrong. That is connecting their blog to their product/service.
If your blogs are about your product/service then why not feed your audience with them in order to boost your sales as well as your blog topic? It works both ways, doesn’t it?
The best way to do this is by notifying your customers by adding new blogs in the notification section.
You can just create a simple drop-down menu containing a list of the new blogs or any other content you have published just like Ahrefs does when you click the bell icon in their website.
This might look simple, but is quite effective in reality.
Now, if you have an ecommerce website and your blog educates your prospects about your niche, then you can simply deliver your blogs directly on the homepage.
If not, then you can also place your blogs on your website wherever you find it needful. In this way your audience will keep on interacting with the content that you publish on a regular basis.
In simple words, if your audience have to search your website to get to your blogs, then you are definitely going in the wrong direction.
4. Repurpose Your Blogs in Several Ways
You have already put in a lot of effort in your previous crafted blogs. So, if they have done fairly well then why don’t try to get more out of them?
All your previous clients, existing ones as well as your prospects, they can be anywhere beyond regular blogging sites. So, you can surely try out several places online to reach out to them.
Do that by repurposing your blogs, articles, whitepapers and whatever content you have created before.
Why don’t you just repaint your content instead of deserting it.
- The best way to do that is converting your blog posts into presentations.
- You can also create a video session to deliver and repurpose your blogs for YouTube.
- Transforming
- vital parts of your blogs into infographics.
You can also go vice-versa, turning YouTube videos into blogs. We’re not kidding. They can actually perform well if they have performed fairly in YouTube. The logic behind is just the same as the one behind first point, new set of audience.
You already know what’s the best part of this strategy, you didn’t even create a new content, you just used the old ones in a whole new way.
5. Collaborate with Other Blogging Websites
Each blogging website has a whole base of audience. So, if you can join forces with another blogging website or media house then you can expect that your blogs will get introduced to a net set of audience. And, it proves to be really quite effective.
Although, you need to keep in mind that collaborating with a bigger brand might not be a good decision to make.
But if you can collab with a smaller brand then that can prove to be really quite productive.
For that you need to keep a few things in mind.
a. Collab with a brand of your niche.
If you already know or have some kind of contacts with a blogger of your niche, approach them for collaboration. Asking bloggers through cold pitch should not be your first preference.
For help, you can definitely refer to Content Explorer from Ahrefs.
With this tool you can set a certain time frame of activity, filter languages, and domain rating (DR) of your preference.
But, persuading or approaching a blogger, whom you do not know personally, can get more difficult the higher it’s DR goes. So, be prepared.
b. Create a convincing pitch.
Indulge a good amount of time in your pitch creation. Keep your USPs ready in your pocket. And, try to approach with a topic that is feasible for both the content creators.
c. What about the content?
Try not to be pushy or salesy at all. Otherwise, it might end up affecting your relationship with the other person.
d. Finally, it’s PROMOTION time!
Create social media accounts and give out your best newsletters. Distribute credits fairly.
6. Use LinkedIn to Promote
It is not unknown to anyone but LinkedIn has a fair share of users. And, the number is a massive 774+ million.
But, the reality of LinkedIn syndication is a bit sad as not many people talk about this platform. Although this can prove to be really very effective for you if you can start exploring opportunities here with your blog.
Try out your best blogs here and you can seriously see good things happening. Yes, post them here and just tag your source website to avoid any copyright issue. And as nobody approaches LinkedIn much, you can easily find yourself in a fair position.
Just focus on being consistent to keep up with your newly created audience base.
Also, you can create a group or join an already established group to post your blog. Do not leave this opportunity as this is quite an effective tool to increase your blog traffic.
7. Create Newsletters
Newsletters are a great way to promote your blog. But only if your newsletters are interesting enough.
For this you can try out several templates and formats. However, tov let you know from our experience, simple, clear and concise newsletters work the best.
There is no need to include fancy graphical designs. Just a short intro will do. And, no special images are required.
All you need to do is jotting down a quick intro and adding a link to the post.
This is so important because it allows your audience to go through the entire information without having to miss any detail and spend much of their precious time. So, high readability is the key.
With this advantage if you can get the attention of your reader in the first 20 seconds, then undoubtedly the reader is likely through the entire whitepaper. And, it goes the same for your newsletters as well.
Like we mentioned earlier, simple and short newsletters containing the main message work the best. So, if you can make it to work properly, you will surely be able to generate a much higher traffic than that of your competitors.
8. Create an Intriguing Social Media Image
Most bloggers out there do not take this point seriously. But it is actually very true that your social images matter a lot.
Bloggers often tend to add images in the end of their blog creation. And, for the same reason they tend to settle down with generic images.
But, in reality you need to create design and add that are relevant to the content and eye-catching enough to stand out from other posts. This strategy is quite important.
Your images should be quite intriguing so that the first time when someone comes across your post, the person should remember the image, no matter if they remember your brand or not. Because, the next time they come across your post, they will make sure to subscribe to your blog so that they can keep receiving your interesting updates.
Here are a couple of ideas that you can make use of.
- Utilising infographics or a compelling chart can help you establish your post that contains a good lot of statistical data. But, keep in mind to resize your image according to the platform where you are posting your content.
- Now, while creating a beginner’s guide, design something that will stand out undoubtedly in the crowd, like an envelope, unveiling some information.
9. Advocate In-Person
Your blog page might be on a digital platform; however, you should not keep your promotional efforts limited to the digital platform only.
It might take you a bit longer to put in this effort properly. But, stepping out of your comfort zone is quite important.
Here, you can make use of these tricks:
- Just attend a local event or public speaking platforms which falls under your niche.
- Now, ask them to let you voice your opinion.
- Do not look down upon a smaller event and do not hesitate to participate in a big event.
- All you require is to voice your opinions and promote your brand.
Look for events, everywhere, be it digital platforms like Facebook, Twitter, LinkedIn, etc. or any other physical place.
Also, before attending the event, make a list of things that you are going to voice.
Now, before asking them to present you as a speaker, provide them with a number of negotiable topics that both the parties can be comfortable with.
Now, when you are ready to present yourself as the speaker, make sure that you create a presentation that portrays your blog as an outstanding resource. This will automatically drive some traffic towards your blog.
Deliver your speech with confidence and voice your brand with a clarity and effort.
Follow these steps and we’re sure that you will end up getting a good new chunk of quality audience for your blog.
What’s Your Take?
There must have been times when you are lying on your bed, missing your sleep and wondering about effective ways to increase your blog traffic.
Trust us, you are not the only one.
But, consider yourself ahead of others as you have got these strategies with you now, which will be helping you generate and increase your blog traffic effectively.
So, try out these strategies all by yourself and check which ones prove to be most effective for you and which ones are doing so-so.
This will give you a clear idea of which strategies to implement and how.
Experimenting is an inextricable part of marketing and you need to keep on doing the same in order to do better.
So, now it is your chance to make the most out of these. Shoot it!
