Artificial intelligence has been renovating lifestyle in human welfare for a long time. We can see the effect for many decades. Slowly AI has become a part of our life simplifying everything from ordering food to booking a cab.
Now we can see AI helping out in the processes run on itself. A similar example for the same is “AI in Digital Marketing” now.
Highlights:
- AI can unlock massive amounts of SEO traffic.
- AI helps in content marketing by trending topics and epic content suggestions.
- AI is effectively used in Paid Media, resulting in higher ROI.
- AI is helpful in social media strategy to show content to the right audience.
People are running systems at their fingertips remotely with the help of AI. in the present scenario we can predict the pace of the evolution of this emerging technology. Online market and digital presence are the new face of brand image for businesses, whether they are product-based or service.
Tools inspired by tech and AI are assisting digital marketing experts to take the online market to new standards of an improved experience. We can see the benefits of AI in the eCommerce industry like personalized shopping experience and secured payment gateways.
Now AI tools are helping online businesses to rank higher with certain tools helpful in analysis, content audit, content creation, website building, and much more.
Have you ever thought about how Google understands what you are looking for? How do you get so much personalized experience over every platform from google?
AI comprises different technologies like machine learning, deep learning, neural networks, voice search, computer vision, image recognition, natural language generation (NLG), and natural language processing (NLP).
Google brings into use the unique aspect of this technology like BERT, MUM, etc. Google performs 63,000 search queries every second. If an SEO expert will know the way AI works and interprets the content over the internet. Then it will be extremely helpful to rank higher and faster over the SERP.
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How is AI used in SEO?
AI is being used widely across SEO practices and content marketing. Hundreds of AI-based tools and software are available in the market. It is a good thing to learn from the ones performing the same manual methodologies for local SEO and international sometimes.
Let’s start understanding the way google uses AI:
- Autocomplete suggestions
- Featured snippets
- Predicting what you’re trying to say with each typed letter
- Google Translate
There are plenty of ways for Google to use AI and machine learning in SEO.
Advanced Reporting
Artificial intelligence allows businesses to use advanced software to provide detailed reports of campaigns. It enables businesses to analyze the prepared data and create a marketing strategy to meet their marketing goals. AI based SEO tools predict future outcomes based on past trends and current figures.
User Prediction & Personalization
AI is getting smarter day by day with data science and machine learning. Marketing experts can greatly benefit from the feature, as AI can predict user actions based on past activities, behavior, and searches.
We can see this in social media platforms, as Facebook uses this algorithm. It starts collecting the content based on user interest. Personalization and customization are two strong factors that make the online market successful for users.
Automate Tasks
AI is able at keyword research, and content creation (AI writers, image creators, etc.). Here is the biggest benefit of using AI for the same is that productivity goes 10x and reduces the human error percentage. Businesses can easily automate certain processes like quality control, testing, etc.
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Nowadays, businesses can use AI to improve the performance of websites and enhance search engine optimization strategies. In this latest blog post, we’ll explore five ways how AI can help SEO professionals and a few of the top AI based SEO tools:
1. Comprehensive Website Analysis
AI is helpful to provide the right, real-time and complete analytics of ongoing traffic. Companies use the information to personalize recommendations for enhanced user experience.
As discussed above, AI and machine learning analyze customer data, study consumer behavior, and deliver personalized offers. According to statistics, 91% of consumers will buy from companies that offer products tailored to their preferences.2.
2. AI-Powered Insights & Keyword Research
Intelligent algorithms propose advanced SEO strategies. Marketers perform the same processes manually. Such time-consuming tasks like keyword research, site audit, topic research, etc. can be done better and faster with AI tools.
Top-rated AI tools for SEO can perform multiple tasks in a very short period. You can use the tool for the below practices:
- content research and creation;
- keywords your customers don’t use;
- previously unknown link-building capabilities.
- optimization process.
- topic insights.
3. Determining the Best Time to Publish Content
Content is valuable only if it reaches a larger audience. Different platforms have different timings according to the type of content, audience, and region. If you share a post over social media then the afternoon and evening are best but emails are beneficial when shared in the morning. This way AI helps you to determine the right time to post something.
What you can learn from AI analytics:
- how many people talked about your brand.
- what platforms they use.
- their favorite hashtags and emojis.
- how they feel about your brand.
- languages they speak;
- demographic data;
- how your audience represents your products and shares content visually.
4. Content Optimization with AI Tools for SEO
7 out of every 10 customers prefer voice search rather than typing. Siri, Alexa, and Google assistance are gaining popularity day by day in every home with time. Search queries are different in text and voice search. For example, one will type least for the query “cake recipe”. On the other hand, a voice search will say “how to make the cake at home?”. Voice search uses Wh. family-like “Who”, “What”, “When”, and “Where”.
Read more about voice search-based marketing strategies.
5. Smart Tagging
Tags are keywords based on different times and places used to link articles, blog posts, images, and more. Tags improve the find-ability of your blog post.
Tags can be:
- geographical names.
- dates.
- names.
- concepts.
- descriptive words.
- etc.
AI is smart at SEO; it automatically tags relevant keywords to media content and text assets. Rapidly developing world loaded with latest technologies. New challenges and possibilities are emerging within the ranking systems. SEO tools are helpful to make your website more trusted by Google.
Conclusion
AI helps the audience to find the most relevant content. Similarly, businesses can deliver top-quality content pieces to the target users. Rank your exclusive content on SERP with AI-powered SEO tools. Know the right way and resources for successful digital marketing outcomes. Reach out to a leading SEO company like us for more.
