Online shoppers incline more towards a positive user experience these days, so WooCommerce stores have been introducing new tools like live chat, real-time inventory, personalization and much more to meet their expectations. If these features aren’t executed well, it often gives rise to conversion killer i.e. a slow website.
A slow WooCommerce store can lead to increase in cart abandonment, a noticeable drop in conversions, and a huge impact on customer loyalty, a number of visitors, and even SERP visibility. As shoppers expect an experience at lightning speed, there is definitely something you can do to increase the loading time of your site.
In this post, we have outlined a few easy practices that can remove speed bumps from your WooCommerce store and ensure all users enjoy an incredible experience.
How to Measure the Loading Speed of Your Site?
Now that you have realized the importance of the website’s speed in business conversion, the next step is to figure out its culprits. Why isn’t your site loading as fast as expected? What are the things you might perform wrong? This is where a website speed test comes into play.
A website speed test allows you to analyze how slow or fast your site loads and determine what factors are affecting its performance such as latency and connection data rate. You can use useful tools like Google PageSpeed Insights to check the real-time performance of a page on either desktop or mobile devices. It is better to attain professional web design services in India to resolve high and medium priority issues to improve the performance of your site.
Now let’s take a look at some tips that will speed up the slow speed of your WooCommerce store: –
1. Use Optimized Images
In today’s era of visual marketing, images are considered a core of the website. Many business owners make the mistake of using poor quality images that highly impact their site’s performance. Large image files can slow down the UX which eventually affects the page’s loading speed. To fix this issue, it is good to reduce the size of images through image compression plugins.
2. Use a Cache Plugin
Caching enables you to speed the site by storing a copy of the stores’ resources. This way, visitors can enjoy fast loading page as the store doesn’t invest time by getting resources from CSS, JavaScript, and other files. Therefore, static pages are improved promptly whereas dynamic pages consume less time to display content and images to the users. You can use the best WordPress cache plugin such as Breeze, W3 Total Cache WordPress plugin, WP plugin, etc. to ease your process.
3. Opt for a Reliable Hosting Provider and Support
It is no secret that faster hosting enhances site speed tremendously. A WooCommerce site requires a hosting solution that gives maximum uptime without any disruption. You can acquire web development services in India to overcome the sudden spikes and reduce the impact on loading time.
4. Use Content Delivery Network (CDN)
Content Delivery Networks (CDNs) have helped many marketers to solve problems related to the geographical distance between servers and users. It works by storing a copy of the static content of a site on servers located across the world. So, when the user reaches your site, their browser will download a copy of your website from the closest server and ultimately, reduce waiting time.
If your website takes more than 2 seconds to load, it is a big reason to worry as it can cause a negative impact on your users’ experience, SEO ranking, and conversion rates. To deliver feature-rich, fast and engaging WooCommerce store, approach a responsive website design company and use all the mentioned tips to meet the needs of shoppers.
