As a founder of a start-up company, you might have a lot of questions concerning your business that need addressing. Let’s take a good guess. Do you wonder what costs you will incur this year? Are you trying to figure out how to get a return on your initial investment in the next three to

Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. In this blog post I will show you

Have you googled yourself or your company recently? I bet you have, but this doesn’t mean you have a branded search optimization strategy. Brand-driven search is so much more than URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying journeys. Let’s start

As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn’t provide a new perspective.

All of the time, money, and energy you’ve put into planning to start your business, developing your product or services, getting your new website live, and perhaps running some advertising was not in vain. You’re not expecting your website to be ranking top of Google overnight (although, you may do well if you’ve read our

Creating a website alone will not solve its purpose of doing business. The role of website engagement is important to grow and develop business. By making visitors land on your website, they need to read the content, interact with the forms available and click on the forms to initiate calls to action In order to

Bearing the identity of your brand, your website can easily be considered as the home of your business on the Internet. Moreover, building a website is also kind of similar to building a shouse, isn’t it? Think a bit deeper and you shall find a positive answer. There should be a strong foundation in place

Do you need new content types to publish? Learn how to utilize the best content from around the web as inspiration. There’s a longtime aphorism used in academia to describe the continuous need to push out new work or else risk falling into obscurity: Publish or perish. While the exact phrase itself might not be

No matter how pro you are in the marketing vertical, there are always certain tools that have helped you in your journey. Now, as the circumstances are changing in the arena of marketing, you cannot stick with the same set of marketing tools that were flawlessly delivering the best results a few years ago. That

Improving your organic activities on Facebook can be improved easily in today’s date. And, analysing has become even easier. All you need to do is make the most out of the insights that you can get through your own Facebook page, the Business Suite as well as from the Creator Studio. However, even so accessible,

With having Google MUM, multilingual SEO has now become the future to a great SEO strategy. And, performing it in the best way can empower you enough to reach both local and international audiences in one go! Today, Google is capable of deciphering 119 different languages, when it is about voice search, in order to

Content marketing is one of the best ways to skyrocket the growth of your business. And, the best part, it is no rocket science. To succeed and get your job done with content marketing, all you need to do is leveraging valuable content that is relevant. This approach will help you better your online reputation,

In typical ways, paid and organic social media techniques are two different weapons to harness for goals that are different from each other. However, if you work a bit wisely then you can harness both of them in a balanced way to increase your conversions with a holistic approach. Although you need to be aware

Grabbing the attention of your readers should be considered among one of the most important aspects of any successful content marketing strategy. Now, you may ask, why? If you do, then let us help you. So, first things first, to lure your prospects to buy your products, you need to plan a great offer than is

Apps are here to stay. Now it’s up to you about which kind of app you prefer. But, no matter what you choose, you should always consider these 5 reasons. Let’s get started. Applications have become an integral part of our lives since their inception in the last decade. And, since then, numerous businesses have

It is all about fixed action patterns. If you are wondering what they are then let us start with giving you an example that would help you to understand it in a better way. Animals and birds have the tendency of attacking other male counterparts. And that is just an instinct. Say suppose, you see

In these troubled years of the COVID-19 pandemic, things are getting tougher for every business out there. Thus, in order to retain their lost customers, and to get some new ones too, businesses have already started to get their feet strong in the online world. However, through online presence, most businesses consider social media and

Keyword research is an inseparable part of any given SEO strategy. And we, marketers have been trying our best to outmatch our own endeavour regarding keyword research. So, what if we told you that there are a few tools that can take your keyword research endeavour to the next level and help you boost up your

There is no specific answer to how your content marketing endeavours are working out, how much is your ROI from the same and why you actually create content. If this is what you think it is, then you are going wrong. Your content marketing endeavours should be strategized and should have clearly defined goals. Now,

Sometime back, GitHub CEO, Chris Wanstrath stated “the future of coding is no coding at all”. If, a decade or few years back, someone had asked me – Can we create an app without code? I would have most probably answered in negative. However, nothing is platform. And more so if we are talking about